Who are we?
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Alchemy Business Acceleration was founded by Carl Allen to provide a bespoke management consulting service to small and medium businesses who require a direct, personal and zero-risk delivery model, totally unique to that employed by larger consulting firms. Our business is to help our clients dramatically grow their businesses by employing cutting edge, strategic and tactical marketing techniques to turbo-charge existing business development efforts.
| Carl Allen has more than 15 years experience in growing both enterprise and small to medium businesses. At Hewlett Packard, Carl managed major business development projects in both mature and emerging markets, realising hundreds of millions of dollars of incremental sales and profits. At Gartner Inc. and Forrester Research, Carl lead the European Investment businesses of both advisory firms, delivering substantial growth to small and medium businesses by driving high-value joint ventures, innovative go-to-market strategies and transforming clients' marketing and business development processes. Carl has a first class honours degree in engineering from the University of Leeds and an executive MBA, with distinction from both The University of Manchester Business School and University of Chicago Graduate School of Business. |  |
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“Carl is one of those very rare individuals who combine a unique drive for detail with a keen talent for strategic thinking. He is an artist of the big picture - constantly innovating and striving for new angles and markets to attack whilst underpinning his recommendations with detailed analysis of the business, the markets, the competition and the opportunity. A seasoned professional with a great sense of humour, Carl's the guy the management books talk about.” David Levine, Director of next generation services, ITIS Holdings, Plc. |
| “Carl has an extensive IT knowledgebase and business background that translates to leading edge strategic thinking. His ability to interweave quantitative/qualitative analysis and deliver actionable recommendations has positioned him at the forefront of the tech industry. Carl is certainly a pleasure to work with.” Brooks Gray, Computer Associates Inc. |
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